5 Website Mistakes That Are Costing You Clients (And How to Fix Them)

Your website is your most valuable sales tool — but if it’s not built right, it could be turning potential clients away. In this post, I’ll break down 5 common mistakes small businesses make on their websites and how to fix them fast.

1. No Clear Value Proposition

The Mistake: Visitors land on your site and can’t figure out what you do or who you help — in under 5 seconds, they leave.

The Fix: Have a strong, clear headline at the top of your homepage that answers these 3 questions:

• What do you do?

• Who do you help?

• What result do you deliver?

Example:“We design conversion-focused websites for coaches and service-based businesses that turn clicks into clients.” 2. Weak Call-to-Action (CTA)

The Mistake: You say “Contact Us” — but that doesn’t inspire action.

The Fix: Use CTAs that speak to your audience's goals. Try:

• “Book a Free Strategy Session”

• “Get Your Custom Web Plan”

• “Start Growing Your Business Today”
  

3. No Social Proof

The Mistake: You’re doing great work — but there’s no proof. No testimonials. No client logos. No results.

The Fix: Add a testimonials section or portfolio with results. Even a simple quote from a happy client adds trust.

4. Not Optimized for Mobile

The Mistake: Your site looks great on desktop — but it’s hard to navigate on a phone.

The Fix: Mobile accounts for over 50% of web traffic. Make sure your site is fast, responsive, and easy to use on all devices.

5. No SEO Strategy

The Mistake: You have a beautiful site… that nobody finds.

The Fix: Use keywords your clients search for, optimize your page titles and descriptions, and create blog content to bring in organic traffic.

If your website isn’t helping you grow your business, it’s time for a change. These fixes are simple, but they make a massive difference.

Need help turning your website into a lead-generating machine? Book a Free Strategy Call and let’s get started.